I’M A Celebrity fans are convinced that they’ve spotted a secret “feud” between Naughty Boy and Adam Woodyatt after the soap star made a sly dig at his campmate.
The soap star – who plays Ian Beale on EastEnders – shocked fans when he mocked Naughty Boy ahead of his Bushtucker Trial.
The music producer, 40, has taken part in seven trials so far and some of his co-stars have been getting frustrated.
In tonight’s episode, Matty Lee joined Naughty Boy in the trial after he lost the Wishing Well challenge.
Their fellow campmates boosted their confidence before the challenge and did the usual pre-trial chant.
Later, Adam headed to the The Bush Telegraph room and revealed his own predictions ahead of the trial.
He said: “Sporty Boy is going to do alright – I’m not sure how Naughty Boy is going to do.”
The “snide and smug” comment did not go down well with fans who were quick to call him out.
One wrote: “What the hell was that @AdamWoodyatt. Naughty Boy has brought home 10/11 stars in his challenges so far – except the one he did last night with Adam!
“So I don’t know why Adam’s being snide and smug. #ImACeleb.”
Another posted: “Adam sounding very bitter implying Naughty Boy won’t do well in the trials. Clearly he’s forgotten all the trials NB has smashed where he’s brought back so many stars so that camp could eat well? #ImACeleb”
A third said: “What is Adam talking about? As if Naughty Boy hasn’t smashed the majority of his trials and brought so many meals into camp.
“One trial he doesn’t get lots and suddenly it’s all I don’t know what he’s gonna do.”
“Really Adam? WTF is his problem seriously? Every trial NB has come back with 10/11 stars bar the last night,” another fumed.
Another raged: “Adam is a mug…’don’t know what Naughty Boy is going to come back with’
“You haven’t said that the last six times Naughty Boy has brought back food that you’ve have shoved in your gob. #ImACeleb”
Viewers were also disappointed with Adam last night after the Cells of Hell Bushtucker Trial.
ITV fans spotted the moment that Adam “unleashed his inner Ian Beale” after feud with Naughty Boy.
The trio were locked in a separate cell and the object of the trial was to open the lockers in the third cell and retrieve the 11 stars inside.
Adam decided to drop some of the keys onto the floor in Naughty Boy’s cell.
The musician pointed out that he was slowed down because Adam kept dropping the keys onto the floor.
He said: “That made it a bit difficult… I had to look for them in the mess.”
I tried my best”.
A surprised Adam was not impressed with Naughty Boy’s comment and went over to the musician’s cell to have a look.
The soap star remarked that he could easily see the stars on the floor – suggesting his method did not slow Naughty Boy down.
However, ITV viewers were quick to spot Adam’s reaction, with fans joking that Adam had merged into his BBC One character Ian Beale for a split second.
One wrote: “Adam being totally Ian Beale hahahaha….funny as f***. #ImACeleb”
Another posted: “Adam unleashing his inner Ian Beale. #ImACeleb”
A third posted: “Oh Adam Woodyatt deffo has some Ian Beale characteristics. #ImACeleb”
“Adam is literally playing himself as Ian Beale isn’t he?? Just less of a twerp. I’m almost convinced he threw those keys on purpose too,” another suggested.
Another added: “Adam – Ian Beale. No difference in personality it seems. #ImACeleb”