LOVE Island’s Dr Alex George is trademarking his famous catchphrase from the show.
The NHS doctor, 27, regularly said “oh hell” in the villa when he was excited and now he’s planning to cash in on his fame from the popular ITV reality show.
During his stint in the villa, Alex became known for the saying and even began using it when he returned to the UK on social media.
He has now registered the phrase under several classifications – including art cards, calendars, clothes and fruit juices.
The reality star has also trademarked the name Dr Alex, suggesting that he will continue offering medical advice to fans on TV and through his social media platforms.
After failing to find love in the villa two years ago, the frontline worker returned to his duties as a doctor in A&E.
Since then he has balanced his career between his new path of reality TV, whilst keeping in touch with his passion of medicine.
He has appeared on Lorraine and other daytime shows numerous times to give out medical advice and uses his Instagram Stories to help those in need.
And since the death of his younger brother Llŷr, Alex admitted that it sparked a fire in him to help tackle the mental health crisis.
Alex told fans he was heading back to London to “reflect, rebuild and grow” two weeks after losing 20-year-old Llŷr to mental health.