POUNDLAND has announced 27 more stores where it will roll out its chilled and frozen food range – with 19 new locations coming this month.
The retailer first started testing selling frozen food including pizza, chips and ready meals in seven stores at the end of last year.
In March, it announced plans to roll out the concept in 60 more shops, and today announced the latest locations to be added to the list.
Of these, 19 will open during August at a rate of around five stores a week.
Another eight, which have not yet been named, will follow in September.
Poundland said it plans to extend the scheme to more stores later in the year.
The company said that popular products in the range so far have included products from brands such as Ginsters, Cathedral City, Lurpak, Sutherland sandwiches and Rustlers cheeseburgers.
Customers have been snapping up frozen products including Bernard Matthews chicken breast and Birds Eye cod fillets, plus brands such as Aunt Bessie’s, McCain and Young’s.