FRAY Bentos has used a Masterchef finalist to revamp it’s tinned pies – which now include a third more meat.
Once cupboard staples in British homes and a favourite of the Queen, the famous pies have seen sales slip.
Darren Sivewright, a Masterchef The Professionals semi-finalist and now a Fray Bentos, says it took him six months to get it right.
He said: “We started this process with one goal – to make a great British classic even greater.
“By adding a third more meat to our recipes we’re now able to satisfy the heartiest of appetites while providing the same, unbeatable Fray Bentos flavour.”
The revamp comes three years after the firm admitted it had CUT meat to save costs.
Darren and his team produced hundreds of pies in a bid to get the new recipe right for the three meat flavours, Steak & Gravy, Just Chicken, and Steak & Kidney
Alongside its iconic meat varieties, Fray has also improved its classic vegetarian option – adding 33 per cent more cheese to its Cheese & Onion recipe to make it even cheesier.
The new meat pies are available at all major retailers now for £2, wth the veggie one coming in November.
The Queen is a big fan of the pies. She shunned dishes made by the best chefs in the world and preferred to tuck into Fray Bentos pies during long flights, her former pilot said in 2019.
Other Royal Family members would also consume the Fray Bentos pies during the 90s.
Appearing on a Channel 5 documentary in September last year, Graham Laurie said: “Do you know, they used to love it.
“I think it’s such a lovely change from all that fancy food which comes first class.”
The British brand was founded in 1873 in the Uruguayan city of Fray Bentos, and produced tinned corned beef that was sold globally.
