GEMMA Collins this month admitted piling on the pounds because of stress, but I promise the latest pounds are the kind she wont mind stacking up.
I can exclusively reveal the Queen of Essex bling has signed a lucrative deal with budget high street chain Poundland to become the face of their latest homeware venture.
And they must be convinced she will help increase sales as she is banking an eye- watering 1.1million for the campaign.
A source said: Gemma was approached by Poundland to become the new face of their homeware range earlier this year and she struck a hard bargain.
Its one of the biggest endorsement deals ever signed by the chain but they know everything The GC touches turns to gold. They think it will pay dividends in the long run.
Gemma will be fronting a range of cleaning products and soft furnishings, all of which have been endorsed by her.
Poundland want to lift their status on the high street and by getting Gemma involved, they think they can add a touch of sparkle to their products. And her involvement will encourage her younger fan base into the store.
The injection of cash will give Gemmas bank balance a healthy boost as she is already believed to have a fortune of 3.7million. She made her cash on reality TV shows including Dancing On Ice, Celebrity Big Brother, Celebs Go Dating and Towie, where she first found fame.
And along with Poundland, Gemma has her own shop and a plus-sized clothing range she sells with Evans and Simply Be.
The reality star joins a host of former Towie names including Ferne McCann, Jess Wright and Mario Falcone in teaming up with the popular bargain-bucket store.
Ferne and Jess launched beauty ranges with it, while Mario teamed up with the chain to launch male grooming items such as scents and hair products. But Gemmas deal is the most lucrative of them all.
However, with products including air freshener and furniture wipes among those in her collection, her family shouldnt get their hopes up for great Christmas gifts.
Amber’s in the pink…
LOVE Island babe Amber Gill looked good enough to eat in this candyfloss-coloured dress.
The reality star turned heads as she partied in Paris at a bash held by fashion retailer boohooMAN.
Despite the chill, she put her best foot forward in wrap-around-strap stilettos and added sparkle with a chunky necklace and matching bracelet.
Amber is flying solo after breaking up with her boyfriend, fellow Love Island winner Greg OShea, in September.
At the bash she teamed up with her villa co-star India Reynolds, who recently confirmed shed broken up with Ovie Soko.
They might not be the sharpest knives in the drawer, but I dont think either of them will be single for long.
bizarre
ED Sheeran’s manager Stuart Camp says the singer and his team are aware of overkill amid claims listeners may get sick of him. Stuart said: I never want anyone to be bored of Ed. If hes top of the charts, then theyre possibly not.
Little Mix going a long way
AFTER eight years together, Little Mix arent thinking of splitting up any time soon.
Ahead of the groups LM5 tour, which arrives at Londons O2 tonight, Jade Thirlwall said: As long as were having hits, well stay together. If our music has started to dwindle and get a bit floppy then…wed want to end on a high.
Right now were probably happier than weve ever been as a group. Now were in a position where we, not musically, are reaching out and doing our own little pieces and projects.
Jade also confessed that she and bandmates Jesy Nelson, Leigh-Anne Pinnock and Perrie Edwards were surprised their career ever got off the ground when their name was changed on The X Factor.
They had been called Rhythmix, but a charity of the same name threatened legal action. On the Whats The Tee podcast, Jade added: It ended up getting changed to Little Mix which we hated at first. We were like, Its the end of our career, we sound like children. I guess in hindsight, it has kept us young.
bizbit
LIAM Payne says hes struggled with women since Cheryl Tweedy. Despite a fling with Naomi Campbell and moving on with Maya Henry, he said: For the longest time, living such an exposed life made dating really hard.
Kesha’s octo-plus
THERE was no chance of Kesha getting legless partying in this costume.
The Raising Hell singer dressed as an octopus for a bash in Los Angeles on Tuesday. Sea creatures arent particularly charming, but Im not convinced they are terrifying enough for Halloween.
Perhaps she thought upping the usual number of eyes from two to five was freaky enough, as she drew another between her eyeballs.
Its no contest for me, shes not a patch on the Little Mermaid.
Leona’s comeback
LEONA Lewis hasnt released an album since 2015s I Am, but there will be more to hear from her soon if her pal Calum Scott has anything to do with it.
In an exclusive interview, the Dancing On My Own singer said: We wrote a song together in LA.
And he plans to change things up for his follow-up to debut album Only Human.
Calum said: Im going to Nashville to do something in the country lane.
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- LEWIS Capaldi, who yesterday announced a tour with Niall Horan, has talked about how he plans to celebrate US No1 Someone You Loved, he said: Ill get so f***ed up that I spew and feel sad… questioning everything in my life…then the following day Ill be fine again… Itll be lovely.
- AYDA Field calls parenthood her greatest pleasure and wants a fourth child with Robbie Williams. On ITVs Loose Women yesterday she said: Id like one more but after that I think Rob would commit me somewhere and run away with Gary Barlow into the sunset.
- IT has only been on for a few weeks but RuPauls Drag Race UK has found its breakout star in Baga Chipz, who is now raking in the cash. The drag queen, backed by many to win the show, has got two gigs at London club Heaven, doing the Halloween party tonight and returning for a second show tomorrow.
- CHRIS Martin has teased Coldplay are taking an unlikely turn with album Everyday Life, out on November 22. He told Heart radio: The album is very sexy, its all about partying. Its just like Vegas on a Thursday night, put on your bikini even if you are a guy go out and get lathered up.
