Prince William offering £50m to reward projects designed to save the planet


PRINCE William is offering £50million to reward innovative projects designed to save the planet.

The Duke of Cambridge, backed by the financial muscle of global philanthropists, today launches The Earthshot Prize.

Prince William is offering up a £50million reward to projects designed to save the planet
The Duke of Cambridge and Sir David Attenborough pictured discussing The Earthshot Prize at Kensington Palace

The scheme will hand £1million each to five winners — such as green businesses, cities or even planet-saving people movements — every year for a decade.

William said: “The plan is to bring together the best minds, the best possible solutions, to fixing and tackling some of the world’s greatest environmental challenges.

“We’ve got to harness our ingenuity and our ability to invent. The next ten years are a critical decade for change.

“Time is of the essence, which is why we believe that this very ambitious global prize is the only way forward.”


The Duke of Cambridge, who with wife Kate yesterday met Ukraine president Volodymyr Zelensky, has fronted the documentary A Planet For Us All.

And today he will be interviewed on BBC Radio 4’s Today with veteran campaigner Sir David Attenborough.

William and Kate yesterday met with Ukraine president Volodymyr Zelensky

The Duke of Cambridge will also appear on BBC Radio 4’s Today programme today with Sir David Attenborough

The Earthshot Prize is backed by the financial muscle of global philanthropists

William added: “Urgency with optimism creates action.

“Earthshot is about harnessing that optimism and that urgency to find solutions to some of the world’s greatest environmental problems.”

Palace sources said the project was sparked by William’s visit to Namibia, Tanzania and Kenya two years ago, seeing at first hand the wildlife destruction.

But the concept got fully under way only after he met Sir David, 94, in December 2018.

It was named and inspired by JFK’s Moonshot bid to get a man on the Moon in the 1960s.

Five videos will be released today for each Earthshot Prize category — protect and restore nature, clean our air, revive our oceans, build a waste-free world, and fix our climate.

Nominators are scouring the world for Earth-saving ideas.

GOT a story? RING HOAR on 0207 782 4104 or WHATSAPP on 07423720250 or EMAIL [email protected]

Did you miss our previous article…


Please enter your comment!
Please enter your name here