LITTLE Mix are taking on Simon Cowell by launching a prime time BBC1 Saturday night talent show to rival ITV’s The X Factor.
The band, who won the contest in 2011, are poised to infuriate their old boss Simon by mentoring on a show to find the next big pop group.
Little Mix are launching their very own talent show called Little Mix The Search, which will air on BBC1
Perrie Edwards, 26, Jesy Nelson, 28, Leigh-Anne Pinnock, 28, and Jade Thirlwall, 26 who had an acrimonious split with Simons Syco label last year will appear in Little Mix The Search.
Contracts are expected to be signed in the coming days.
A telly source said: This show is huge for Little Mix but it will be a massive blow for Simon.
The X Factors viewing figures have fallen for years but this could be the nail in the coffin.
The new talent show is being described as a ‘massive blow’ for Simon Cowell
Saturday night needs a new singing competition to freshen it up and, with Little Mix involved, this could well be it.
The source added: The girls will be mentoring youngsters. Theyre hoping their experience will mean they can create a group which can forge a genuine career.
The groups will also be helped by people who have worked with Little Mix during their careers.
Little Mix released their first four albums on Syco but grew frustrated at their treatment.
The girls split from Simon’s record label Syco last year having released four albums
A row between Simon, 60, and the groups management firm, Modest, saw them move to RCA, which released their fifth album, LM5, last November.
The X Factors 15th series last year drew in a peak viewing figure of 7.5million to see Dalton Harris crowned the winner.
But almost 5million more saw Little Mix become the first group to win the competition back in its eighth series.
They have become one of the best-selling girl groups of all time with 50million records sold worldwide and are The X Factors richest winners, having made more than 30million.
Little Mix were crowned the winners of The X Factor in 2011 and are the show’s richest winners
Simon hopes this year’s Celebrity X Factor will increase his ratings which have been quickly falling