Love Island’s Eyal Booker, Samira Mighty, Zara McDermott and Wes Nelson turn up in force

The X Factor: Celebrity stars got together in London this afternoon for the official launch of the new series.

Simon Cowell’s latest brainchild kicks off this weekend with a whole host from Love Island’s Wes Nelson to rugby hunk Ben Foden and Towie’s Megan McKenna taking to the mic.

The Love Island stars arrived in force as Wes Nelson, Samira Mighty, Zara McDermott and Eyal Booker made a glamorous entrance.

Wes looked every inch the crooner as he wore a smart all-black outfit with a scarf.

Meanwhile, Eyal appeared to take Simon Cowell’s lead and wore an unbuttoned shirt.

But the girls really turned up the glamour with Samira in a nude, sheer dress and Zara wearing a plunging ice blue number.

Samira turned heads in a nude, sheer dress split to her thigh
Zara wore an elegant ice blue dress to the launch

The Chase star Jenny Ryan – better known as The Vixen – looked every inch the diva in a glittery wrap-around dress.

The brainbox will be leaving her comfort zone to battle it out in LA to make it through the first stage.

Jenny ‘The Vixen’ Ryan looked foxy in a wrap-around dress

Chat show legend Ricki Lake brought her dog along to the launch.

She wore a white and grey dress with tough boots and a farmers’ cap looking like she’d just finished walking her pooch.

Ricki Lake brought her dog along to the event

Glee actor Kevin McHale looked confident in a grey polo neck and suit at the event.

And there’s no wonder he’s looking sure of himself – he certainly has good singing experience from his time in musical TV show Glee.

Glee actor Kevin McHale looked confident

Former Strictly Come Dancing star Brendan Coleand Hollyoaks star Jeremy Edwards looked like they have already bonded as they messed around on the red carpet.

Brendan attempted to push his new pal out of the frame as he posed for pictures.

Brendan Cole and Jeremy Edwards have bonded on the show
The boys are clearly getting on well already

Coronation Street star Victoria Ekanoye – who played Angie Appleton in the ITV soap – will be singing her heart out on the show.

She looked stunning at the lunch in a sunshine yellow gown that showed off her incredible figure.

Coronation Street star Victoria Ekanoye was stunning in yellow

Actress and model Hayley Hasselhof – daughter of famous dad David Hasselhoff – showed off her star credentials in an all-black advert.
The 27-year-old will be keen to jump out of her dad’s shadow when she takes part in the singing competition.

Hayley Hasselhof dressed all in black and looks little like her famous dad

The X Factor: Celebrity line-up also includes reality star Megan McKenna, 27, Love Actually child star Olivia Olson, 27, David Hasselhoffs daughter Haley Hasselhoff, 27, Glee actor Kevin McHale, 31, and Eastenders Jonny Labey, 26, for the unders.

And the overs category is made up of The Chases Jenny Ryan, 37, US chat show host Ricki Lake, 51, journalist Martin Bashir, 56, and actress Victora Ekanoye, 36.

The groups category sees influencers and bloggers Sofia, Alondra, Laura, Wendii and Natalie as V5 go up against former Love Island stars Wes Nelson, Zara McDermott, Eyal Booker and Samira Mighty and CBBC presenters Max and Harvey Mills, both 16.

Ex-Strictly pro Brendan Cole, 43, and actor Jeremy Edwards, 48, finish the line up as Cole & Edwards.

Nicole Scherzinger will rejoin the judging panel alongside Simon Cowell and Louis Walsh.

First snaps of the new-look panel were unveiled earlier this week alongside new pictures of the stars vying for the crown.