Costa beats supermarkets to win top mince pies in Good Housekeeping’s Christmas taste test


COSTA coffee has beaten supermarkets to win the top spot for mince pies in a well-respected Christmas food taste test. 

Tesco was praised for its gingerbread latte festive cream, £10, topping the liqueurs category. 

Costa’s £2 mince pie has won the festive taste test crown

While Morrisons was applauded for its chocolate orange pudding, costing £6.

Taste testers from Good Housekeeping Magazine tried 423 products – the most amount ever – to rank the festive treats. 

Posh shops Waitrose and Marks and Spencer won the most categories, with both winning three first places each. 

M&S topped the list with its Christmas pudding, gravy and frozen turkey crown. 

While the Christmas cake, champagne and yule log were winners for Waitrose. 

The Costa coffee mince pies cost £2 each, which is six times more expensive than rivals. 

Sainsburys Taste the Difference Salted Maple & Pecan Christmas Pudding, £6 for 400g
Tesco Finest Gingerbread latte Irish Cream Liquor, £10 for 70cl

For example, a pack of six from runner-up Iceland costs £1.89. 

Costa was praised for its “cripsy, golden pastry and zesty citrus filling with a mixed spice flavour.” 

The taste test, which is now in its 21st year, looked at products which are available online and in-stores as shoppers prepare for a Christmas with Covid restrictions. 

Waitrose & Partners No.1 Richly Fruited Christmas Cake, £16 for 1.3kg
Ocado Abbazia Fiorino Prosecco d.o.c., £9.99 for 75cl

It is used a barometer for shoppers on what they should and shouldn’t buy. 

Alexandra Hale, food & drink specialist for Good Housekeeping, said: “We all know that this Christmas is going to be very different to last year. 

“That’s why we think the public deserve to know where to spend their hard-earned money to ensure they have the best tasting food and drink possible this Christmas.” 

Last year, Morrisons’ £10 prosecco was named top fizz in the blind taste test. 

While Spar was beat posh rivals to win the best mince pie in BBC Good Food’s taste test. 

Costa’s Christmas menu includes a lobster toastie and After Eight muffin. While Morrisons is selling a £50 box full with Christmas supplies to feed a family of four.

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